Client description: Global carpet fiber manufacturer

Practice area: Market Research and Analysis; Strategic Positioning and Planning

Geographic scope: US

Industries involved: Manufacturing, hospitality, healthcare, education, public sector

Services applied: Brand perception and awareness; brand equity and identity; strategic messaging

Business challenge: Global carpet fiber manufacturer had seen its market share eroded and needed a brand study completed in order to reinvigorate its brand strategy and path to market.

Methodologies: Extensive secondary research followed by 52 qualitative IDIs and an online quantitative survey among more than 300 respondents.

The result: Client received a detailed report, outlining the best future opportunities for their fiber, end-user and gatekeeper brand perceptions and awareness, unmet needs, path to purchase information and strategic recommendations on how to best move forward as a brand in the existing marketplace. After completing the analysis Geo Strategy Partners worked closely with the client and their marcom team to develop a branding and messaging campaign. Geo Strategy Partners then embarked on deep dive focused research to enable the client to hone its branding and path to market.